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  THE BUSINESS

As the tourism market begins to grow and mature, Kecak dot Com realizes that in order to gain a competitive advantage in the e-business world it needs to focus its attention towards the entire market segments offering them that extra paradise touch. Henceforth channeling its marketing ventures towards all unique customers, who have different pleasuring taste and desires.

Online Reservation System
As an online Travel portal, one way Kecak dot Com maximizes its international market coverage is to parallel the products offered by similar Travel Portal type businesses. In this regard, Kecak dot Com invites fulfillment organizations, embracing luxurious hotels, high quality tours and travel agency offering packages of unmatched quality, the capacity of becoming partners in the quest of excellence, to be the first to provide the most satisfying and fulfilling service as well as an exhilarating once in a lifetime experience for customers who want nothing but the best. Hence, Kecak dot com offers nothing but flexibility, convenience, reassuring, uncomplicated and pleasant processes from its point of sale to its edge of fulfillment. Furthermore, with the vast complete range of product packages offered, the thoroughness of the information content and its online tour guides which will guide customers on the net on places to go and sites to see, customers will soon find there is no portal on earth that's better than Kecak dot com. 

It is important to mention, that we believe the underlying foundation that enables the high forecast rate of success for this side of our business is the fact that we position ourselves as the "K-Mart" for all the Indonesian tours and travel, accommodation and adventure packages. We make strict reservation in providing customers information on various product packages, which center on customers with unique taste and what's to them as paradise. The information will be distributed in the form of a BI-monthly newsletter and product packages catalog in line with our e-marketing strategies. Other means of distribution includes our repetitive online tour guiding, which enables that "immediate exposure" of those special packages and what makes it special. All of this because Kecak dot com believes that the epoch prior to the 2002 is an excellent time to "reach out and touch a tourist."

Online Ticketing 
Our central market opportunity throughout the millennium till the next decade is driven by the increasing reliance on Internet-based business - e Business - architectures that support core business processes and require more advanced flexibility means for a B-B or B-C transaction. With it the Kecak dot Com ticketing service bringing together all local and international airline ticketing into an online e-ticketing store, a convenient one stop shop, that simply bundles the all in one process from ordering the tickets to receiving a border pass, an option to travel on Kecak dot com's airway and getting picked up on the spot upon your arrival, concluding to a true trouble-free, down-to-earth value of traveling on air. With this in mind, the Online Ticketing project was introduced to accommodate the virtual airline commerce market extension. The project includes Kecak dot com as being the online ticket provider, thus meeting the new flexibility, convenience and high professionalism presented by international customers in their traveling demands. It is our believe that the product package being introduced is an essential element in the overall online tours and travel equation. 

Online Members Tour Guiding
The end users of our product packages have always been Kecak dot Com target market. To reach the End users/customers we have recently employed and deployed a strategy that puts us in a definite "awareness" and "sell" situation. The strategy involves two parallel projects, which focus on international travel organization and end users/customers. One means involves the utilization of online guides - the destination tour and travel know it all - informing possible customers on an Internet online chat the many beauty and richness of Indonesia as a tourist destination. Apart from solely informing, the guides automatically create product familiarization in the steps towards gaining the customers trust in our products and knowledge of service. In this regards, Kecak dot com is in the process of embarking on a project to present the most stunning and striking community room which would appeal to the international tourism community as the most complete source of information, this we term as guides online. 

 

 
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